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This web page states the following, "To preserve, research and popularise our Australian Folklore Heritage of traditional songs, music, poetry, prose and dance." Our analyzers saw that the web site said " To encourage the creation of contemporary songs, music, poetry, prose and dance in the traditional style." The Website also said " To maintain forums where singers, musicians reciters, dancers and interested organisations may exchange information, receive help and guidance for the understanding and promotion of Australian Folklore." The website's header had Australia as the most important optimized keyword. It is followed by Victoria, tradition, and traditional which isn't as highly ranked as Australia. The next words vfmc.org.au uses is folk. music was included and could not be viewed by search engines.